Today’s printing and packaging customers are placing ever increasing demands for color accuracy and color consistency on their print supply chain. As brand owners continue to look for differentiation and easily identifiable brand colors across their product lines, they are holding printers more accountable than ever. Many ask printers to provide data proving the job adhered to color specifications agreed upon before the work started. As a result, printing can no longer be considered a “craft” where “pleasing color” is good enough. Color reproduction cannot hinge on the eyes of a few highly skilled pressmen. Instead, keeping color within a client’s chosen specification, and consistently producing that color over time, requires a more predictable and repeatable print
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