One of the great advantages of printing to standards is having a known target to aim for. ISO 12647 indicates precise L*a*b* values for offset CMYK solids when using ISO compliant inks with ISO compliant paper. But what do we do to establish proper ink density targets when no standard exists? Printing onto unusual substrates such as plastics or synthetics, printing to “G7 Extreme”, or printing using unusual techniques are all examples of important non-standard…