3 Industry Trends Every Printer Should Know About

All sorts of new trends are happening in the communications arena: variable data printing, QR codes, cross-media campaigns, internet marketing and more. There’s plenty of buzz, and the farther it all is from traditional printing, the more printers feel they need to know more about it. So is there anything new to talk about in traditional print? You bet there is! Some of the most powerful trends developing right now are all about putting ink…

Tricks of the Trade When Measuring Color

Here are just a few tricks of the trade when using a densitometer or spectrophotometer to measure color: Calibrate Always be sure to calibrate the device on its matched calibration plaque. Experienced users tend to get lazy or rushed and forget this critical step. And, often time’s new users overlook the importance of calibration. Handle with Care It is very important to hold the device down gently and evenly when measuring color patches; even slight…

5 Reasons for Color Management in Packaging

1.  Is your ink really the right color? How can you tell? Determine whether the color of the ink you are receiving from your supplier falls within an acceptable distance from the customer specified colors and tolerances; before the end of the press run. Follow these 3 simple steps: Have the ink supplier provide an ink draw-down on the actual press material you are going to print on along with the customer specified color values…

Color Relevant ISO Standards

ISO (International Organization for Standardization) is the world’s largest developer of voluntary International Standards. International Standards give state of the art specifications for products, services and good practice, helping to make industry more efficient and effective. Developed through global consensus, they help to break down barriers to international trade. Below is a comprehensive list of the most important color-related ISO standards relevant to the print community. ISO 5 Measuring geometry/filter curves for densitometers ISO 105-B02…